Posts

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LinkedIn Ads – Why they matter and how to make the most of your ads

LinkedIn Ads Social Media Advertising

Are you interested in social media as an advertising platform for your business? Have you explored LinkedIn for your B2B strategy and networking? Check out this article to learn more about the #1 online professional network and how you can use it to benefit your business, spread your message and make meaningful connections.

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Social Media Ads – What Are They & How Can They Help My Business

Social Media Ads – What Are They & How Can They Help My Business

Social Media has changed the way we communicate, share information, gather news, shop and much more. Across multiple platforms social media has become a daily activity for most American adults. Social media and platforms have also opened up many doors and opportunities for business owners and marketers to share their messages, ideas and products with billions of potential clients across the globe. Check out this article to discover what makes social media advertising unique, why you should consider adding it to your digital marketing strategy and how you can go about it.

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3 Ways Social Media & A Professional Social Media Strategy Can Help Increase Your Brand and Website Performance

social media strategy

Social media is an important part of your digital marketing plan. It is a great way to share updates about your company and engage with your clients/prospects. Do you feel like you are truly maximizing your social media channels and pages? Check out our most recent article on 3 ways a social media strategy can help your business.

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Website Optimization: Top 3 Things to Check for and why it matters

website optimization

Ever wonder what it takes to fully optimize a website? There are a lot of things that go into it. Our Web Development team put together some of the top tricks and tips for proper website optimization. Take a look and make sure you’ve got these in place today.

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Do You Have A High Performing Website?
4 Key Factors and what you can do about them

High Performing Website

It’s pretty safe to say that if you are in business, you need a website. Where many business owners and marketers struggle is in taking their website from a thing on the internet to a site that produces tangible return on investment. A high performing website is one that produces real value. This might mean something different to your business than it does to another but a high performing site is a fundamental need for any digital marketing strategy. In this article we dive into what a high performer looks like and 4 fundamental areas you must consider.

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What is Google Tag Manager and Why It Matters

Google Tag Manager

Do you ever find yourself overwhelmed by all of the different tracking tools and data systems out there for your website? Digital marketing changes frequently and different data sets bring you different pieces of valuable information about customers, behaviors and traffic on your site. But what if you could access, manage and assess all of these different tools in one place? Well, with Google Tag Manager you can! Read on to learn more about this exciting tool and how it can make your life a bit easier when it comes to web analytics.

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The Top 5 SEO Trends to Take Into 2018

seo trends 2018

It’s that time of year again, and we aren’t talking about resolutions. The world moves fast and technology somehow moves faster. Don’t let that get you stressed though – we’ve taken some time and compiled a list of the Top 5 SEO Trends to Take Into 2018. Give it a read and let’s get to work!

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Website as a Service (WaaS): What It Is, How It Works, And Three Reasons It May Be Right For Your Business

Keeping up with your website and making sure it is actually producing (aka adding value in a way that promotes your business) is seriously a full time job and more. You’ve got so many different things to manage and consider: Google Analytics, Google AdWords, SEO, SMM, SEM, PPC and more. And that doesn’t even take into account ongoing patches, updates and design changes. Taking all of this under consideration, managing your website properly is done best by the experts. Take a look at a new option in the website design industry – Website as a Service . . . you’ll be glad you did.

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Does Your Website Fit Your Online Business Model – 5 Questions You Want To Ask Yourself

Online Business Model For Your Website

Websites are a given these days but designing a site that promotes your business and delivers desired results can be a whole new ball game. Different business models require different sets of expectations, content and may have completely unique goals. This month we’d like to take you through a few questions that help you decipher which website best suits your specific online business model or whether you need a hybrid option.

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Heatmaps: The One Tool That Can Actually Tell You Where People Focus On Your Webpage

heatmaps web design analytics

You want a pretty website right? A website that looks modern and will impress your target market. Sure. You can make your website as appealing as you want but at the end of the day, if it doesn’t get people to buy – it’s worthless. As with any marketing strategy, your website needs to be tested constantly. There are many tools out there that help measure user behavior and these should be put to work on getting results out of your website. One specific data driven tool is a heatmap. . . .

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