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8 Must Have Features For Your Professional Web Site

Whether you have a small business or a larger corporate office, when building a website you have to keep in mind two key groups. First and most important is giving your customers or viewers  a pleasant and engaging experience. Then, you want it to be functional for your business. It should bring in new leads, provide information, or give them an online store to purchase products. Once you’ve established the function of your site, these are the 8 must have features for all professional websites: 

  1. Simple to remember and easy to type domain name

Domain names are just as important as the website itself. For example, YumYumIcecream.com is easier to remember than BestIcecreamYumYumDessert.com. If you have multiple product categories or services, you may also want to think about having multiple domain names and landing pages for those different categories.

  1. Clear, easy to understand homepage

You want to make sure all visitors understand your business right away. The homepage needs to answer who, what, and why. Not everyone who sees your website will have a clear understanding of your business and this is the place to tell them, but keep it brief as possible. People aren’t there to read. They will skim the information quickly.

  1. User friendly navigation

Again, your #1 focus for the website is your customers. If you have a lot of pages on your website, try to organize them so they make sense to someone who doesn’t understand your business. If possible ask people who do not work for your company if your navigation makes sense. Then ask what information they would want to see on your site.

  1. Contact Information

This seems so simple, but it is a common problem. Make sure you give the visitors as many options as you canphone number, address, and email. Consider the preferences of many different people. If customers can’t figure out how to find your office or store, they may become frustrated and leave your site and jump to a competitor. Make it as easy as possible, maybe with a phone number on every page or one click to find all of this information. 

  1. Call to action

Marketing 101 – “Ask for the sale.” Lead your customers through the site to end at the point of purchase. If your focus is not to sell on your site then figure out what the most common questions your customers have and lead them through your site to quickly get the solutions/answers they want. 

  1. An SEO plan

SEO (Search Engine Optimization) is the set of rules for optimizing your website so that it can achieve higher rankings in search engines organic results. In other words, it makes it easier for you to get traffic to your site and attract more customers. 

  1. Security

If you’re selling anything online, you need to secure your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number). Also if there are any forms to fill out on the site, you want to secure them so hackers cannot gain access to the information provided or damage your site. There are several companies that offer SSL certification for websites. 

  1. A Mobile-Ready Version

Mobile optimization means that the site will reformat itself for handheld or tablet devices. This is important because as a business, you want to make your website as user friendly as possible. So, if your clients, prospects and website visitors have a hard time loading images, navigating the site or reading materials on smartphones or tablets, your digital marketing efforts may be suffering. For more information on mobile optimization click here.