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3 benefits of a mobile optimized website

If your website is not optimized for mobile you could be losing more than 50% of your potential customers. Way back in 2016, mobile traffic officially surpassed desktop traffic on the internet.1 Since 96% of Americans now own a cellphone and 81% own a smartphone, it is good business sense to give each of them a positive user experience when visiting your site. On average we spend over 4 hours a day on our phones and nobody has time to wait for a slow loading page or hard to use site.  

What is a mobile optimized website? 

Mobile optimization means that the site will reformat itself for handheld or tablet devices.  

This is important because as a business, you want to make your website as user friendly as possible. So, if your clients, prospects and website visitors have a hard time loading images, navigating the site or reading materials on smartphones or tablets, your digital marketing efforts may be suffering.   

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Here are the 3 major benefits to a “mobile-friendly” site: 

1. Give customers a better user experience.  

57% of mobile users say they would not recommend a business with a bad mobile site.2 

Have you ever tried to register for something on your phone and you couldn’t? 

Or you went to website on your phone and everything was on top of each other and you couldn’t read it? That is why mobile optimization is important.  

If a page doesn’t load quickly and correctly then you could lose that potential customer. They will move on to a different search that will give them the answers they are seeking and that isn’t the outcome you want.   

Also, if a visitor can’t find what they are looking for or if your site is difficult to use on mobile, a prospect might make a judgement about your business and move on. It sounds extreme but this happens every day to businesses across the United States and around the globe.  

If a visitor can easily navigate your pages, you increase the chance of earning their attention and business.  

2. Receive improved SEO 

Let’s face it – these days, Google sets the rules and the standard for SEO and many different web design/development elements.  

According to Google, it is recommended that all sites are responsive. This will increase the likelihood your site will rank well in Google search results which of course is what we all strive for.  

If it loads slowly or doesn’t work properly it will affect your rankings in Google. 

In fact, Google will actively promote your competition over your business if you do not have a mobile responsive site.  

This change went into effect in March of 2018 and shows no signs of going away.  

3. Business is on the move; your website should be too.  

As mentioned, mobile has surpassed and continues to surpass desktop use for surfing the web. Business, life and decision making are happening at rapid rates and often professionals share information/make decisions on the go.  

Some businesses do all or most of their work from tablets and mobile hybrid technologies. All of this points to the need to adapt and make sure your site is ready to respond to these needs.  

Here are some examples of how your prospects might be checking you out and making decisions about you “on-the-go”: 

  • Researching vendors on commutes (smartphone) 
  • Checking email in and out of meetings (smartphone) 
  • Chatting and sharing ideas while working on the go (smartphone, tablet, laptop etc.) 

If you aren’t sure if your current website is mobile-friendly, you can use Google’s tool to check here. You just enter your URL and it will let you know immediately. 

If you still have questions or would like to discuss your target market and a mobile website, feel free to contact us at 815-836-0300. 

 

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1 StatCounter GlobalStats 

2 Compuware, “What Users Want from Mobile,” 2011