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Top 3 WordPress Plugins You Didn’t Even Know You Were Missing

wordpress plugins for cms website development

A Website is essential to business; whether you are a startup or a titan of industry – websites provide an essential digital impression for your consumer base. What many people do not know is that for many Content Management System-based (CMS) websites, like WordPress, there are tools available to help take your business website to the next level. In an age where almost everyone is on the internet at any given time, it is key to help promote and protect your site. Here at Andromeda, we know some of the best WordPress plugins to add-on to any WordPress website and want to share our knowledge with you.

Top 3 WordPress plugins you didn’t even know you were missing.

  1. Sucuri Security – The first in our showcase of the best WordPress plugins involved website security. If you know anything about websites, then you might have heard of Sucuri. They are the leading website security platform out there. These platforms include packages offering complete firewall protection against various types of attacks that can be harmful to websites (i.e. malware, DDoS attacks). Packages for Sucuri do cost quite a bit. However, they do have a free firewall plugin that works great as a 1st step, basic protection. Allowing for top tier firewall protection, the Sucuri plugin also has a malware scanner that you can activate at any time – providing you a respected and resourceful tool in making sure your content is secure.
  2. Yoast – Second in our WordPress plugins showcase focuses on search engine optimization, or how users find your website in search engines. Yoast is one of the better-known, and most powerful, SEO plugins out there. While they do have premium plans, their free plugin provides a guiding step for optimizing the pages and content. These steps help your website achieve higher rankings within popular search engines like Google. With very easy-to-use features and guides – Yoast provides the input you need to make sure your website is being ranked and remains competitive with direct competition.
  3. WooCommerce – And the final plugin in our WordPress plugins showcase involved eCommerce. If you are any sort of retail or resale business, you need to look into WooCommerce for your WordPress website. WooCommerce is ranked the #1 plugin for eCommerce, allowing for you to manage your inventory, sales and processing all in one convenient place. The best part? WooCommerce actually comes pre-installed for many templates, all it needs is to be activated. In order to remain competitive, it is crucial to have single inventory/processing system and WooCommerce offers just that!

There are plenty of other WordPress plugins, both free and paid. We have simply found the three described in this article very helpful and user friendly. Site Speed, Spam Prevention, and Interactive Composers – the possibilities are endless. However, don’t feel too overwhelmed. Andromeda is here for all your website needs. We can be sure to guide you in the right direction and make the changes on your behalf.

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Do You Have A Mobile Friendly Website?
5 Reasons It Matters

Mobile Friendly Website

In 2017, smartphones are king. Almost everyone nowadays has some form of smartphone. We use them to explore video, music, and for social networking. Smartphones take advantage of practically anything the internet has to offer. Why does this matter? Well, with so many using their phones to access information on the go, mobile friendly websites are more important than ever before. It isn’t enough merely to have a website, it must be responsive to phones, tablets and other devices as well.

Before the rise in responsive websites- websites that adapt the screen size to fit whatever device they are being viewed on – most websites came as just a standard desktop website. Being mobile friendly really did not start being a real necessity for business until 2013. During that time, reports show that a substantial chunk of the user traffic came from mobile devices. In the years since, mobile search user traffic has only increased as more and more people use their smartphone and/or tablets instead of actual home computers as a primary tool for web surfing.

Don’t be left behind – 5 Reasons A Mobile Friendly Website Matters

  1. It’s becoming standard practice – more people use mobile than computer for internet searching: As the years have gone by, more and more people are using their mobile devices for their digital media as opposed to the traditional desktop computer. As of April 1, 2017 – comScore reported that 69% of digital media time is spent on mobile devices in the US. Comparing rates from a 4 year period, comScore found that there was a 26% increase in tablet viewing time compared to data recorded from 2013; a 99% increase in mobile viewing compared to 2013, and a decrease of 8% in desktop viewing compared to 2017. Researchers also found that over 8 in 10 internet users will use a smartphone to access the web regularly in 2017 (eMarketer). The amount of U.S. desktop/laptop only internet users is dwindling. Reports show that desktop usage was down from 25 million in 2015, to 18 million people in 2017. And expected to be down to 11 million desktop-only users by 2021. Meanwhile, Mobile-only internet users have grown 28% in the last two years alone, at 41 million U.S. in 2017. Mobile-viewing is becoming the standard practice in the US and that doesn’t look like it’s going away. So, you want to make sure your site can be viewed properly on mobile. Otherwise, without a mobile friendly website, you might be missing out on this growing market.
    5 Reasons A Mobile Friendly Website Matters - Growth in Digital Media Time
  2. A mobile friendly website benefits your reputation and provides for an easier user experience: Having a mobile friendly website can only improve how people view not only your website but your company branding as well. People are on the go, go, go and therefore are not using their desktops to perform appropriate searches. They are using their smartphones. Having a website with a great user interface, that is clean and easy to navigate, and provides a visual impression does wonders for a company’s reputation. Most modern sites have responsive design built in. So there’s no need for multiple versions of a website depending on what device users are using.
  3. Mobile users buy more than any other platform: While desktop still has the higher overall numbers for ecommerce, mobile users are not only catching up – they tend to spend more per transaction than traditional platforms. Users using smartphones tend to buy multiple smaller dollar transactions. While tablet users outperform desktop in overall transaction amounts – with larger purchases made via smartphones. (fastcompany)5 Reasons A Mobile Friendly Website Matters - Search is the most common starting point for mobile research
  4. Google Prioritizes mobile-friendly websites, and penalizes those who don’t: As of 2015, Google announced that it changed their searching algorithm. Websites that are not mobile friendly will not only not show up on mobile searches, but will also penalize a website so that it has lower rankings overall, even on desktop. With the vast majority of digital media users performing their searches on mobile platforms, this can critically impact a business and their customer click-thru-rate (CTR). So, unless Google sees your site as mobile friendly, chances are new potential customers are not going to be able to see your website when performing searches thru the internet’s most powerful and popular search engine.
  5. You’ll lose business if you haven’t made the switch already: You’ve probably already seen a decline in business if you still use only a standard website. If not, go with a mobile friendly website before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are. Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.5 Reasons A Mobile Friendly Website Matters - Number of Global Digital Media Users Desktop v Mobile

How do I make my business site a mobile friendly website?

With growing trends showing increased growth in mobile viewing at a steady pace, the sooner to move to a mobile platform, the better. How do you know if you need a mobile-friendly website? You can always check with Google to see if they register your site as mobile friendly. However, sites that are 5 years or older need updating to more modern best practices – including upgrading to responsive web design. Not sure how to accomplish that? No worries, Andromeda is here to help. Our talented team of designers and developer can help you optimize your business website so that it can be reached by multitude of potential new customers. Reach out today to start a website redesign!

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6 Reasons Your Website Development Is Never Truly Finished

ats website development and design upkeep and maintenance

What most don’t realize about website development and design is that your website is your biggest brand ambassador, 24 hours 365 days per year.  It works tirelessly to market your company, constantly finding new clients and educating your existing ones. It is arguably the most public facing and most visible part of your company.  Your website is your brand, culture and marketing rolled up into one neat little ball.

When you are sleeping, it is working.

OK, I think you get the picture.  Website development and maintenance is critical and needs almost constant attention in one way or another.  Whether it is new content, taking down old stale information or just updating pictures – there is always something to do.

Start talking about Search Engine Marketing (SEO) or paid advertising (SEM) and you just added another level of critical web marketing development that constantly need updating.

With that, here are 6 reasons your website development is never truly finished:

Six Website Development Items To Keep Updated

1) Current & Up-to-Date Testimonials/Reviews Are a Must

Remember that client success story you were so proud of 10 years ago?  Well, they went out of business and your prospective client now knows this success story doesn’t really reflect your company today.

2) Images Must Reflect Industry And Product Standards

Woah! – is that a white CRT monitor in the picture of your office.  If you actually still have that monitor, please call us to talk IT – but since you probably don’t – might be time to update the picture.

3) Products Come And Go

No, you don’t sell the XL3000 anymore, but those 10 pages talking about it are driving people to your site, you are attracting valuable customers with the wrong message. Now you disappointed them because you don’t carry the product you want and you are missing out on the clients you do want because you aren’t updating your content.

4) Trends and Aesthetics As Well As Functionality Change Constantly

In the fast paced online marketing world we live in – website trends change every 2-3 years and that 4 year old site really starts looking like that 1986 Saturn.  Now, nothing wrong with the Saturn – great cars, but you probably aren’t going to have people flocking over to check the Saturn out . . . you catch my drift.

5) Search Engines and Bots Reward Change/New Content

Search engines don’t reward sites with old, stale info and they start noticing that people aren’t really visiting your site anymore.  So, you are left wondering why your inbound sales leads are down and that is a vicious circle with a bad ending.  Time to refresh.

6) First Impressions Matter

And, the #1 reason your website is never finished . . . You are trying to grow your business and make more money . . . frankly, your website is the first place people go to check you out – long before they have talked to a single person at your company.  It needs to be current and relevant – always make it a priority.

Keep a look out next month for more web development and SEO content – 3 Reasons You’re NOT Showing Up On Google’s First Page . . . And What To Do About It