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4 Reasons WordPress Is The Better Choice For Your Professional Website

wordpress content management system web design and development

Times, they are a-changin. When the internet first came ”online” (pun intended) over 20 years ago – websites were a luxury for most businesses. Now in 2017 – they are a necessity. With the world wide web at your fingertips (literally), it’s more important than ever to have a website as a marketing tool for your growing business. With all the choices available – it may be tempting to build a website yourself with proprietary website groups like Wix. However, using for-profit website builders can be costly and have a negative impact on your website down the line. For businesses that truly want a professional website that meets all best practices – traditional based content management systems (cms) like WordPress are the way to go. Let’s dive into a few reasons why:

Reasons To Choose WordPress over Wix

  1. Ads – One of the biggest selling points for proprietary sites is that they are less expensive. Which is great if you are on a budget; however, the less you pay the less you control what content displays on your website. Proprietary sites make revenue on their cheaper packages by allowing advertisements to display on your website. Do you really want your website designer or template creator choosing what ads display on your site? Do you want ads on your site at all? WordPress gives you the control over what content displays on your site. Make sure before engaging in any design for a website, you cover protocol and expectations for ads and content control.
  2. Customization/add-ons – Customization can be pricey. When you purchase a base package or template from a source like Wix, you run the risk of costly add ons adding up (pun intended). Most out-of-the-box templates on Wix do not support ecommerce or SEO. This means add ons need to be purchased in order for your basic functionality. Additionally, you only have access to two levels of pages. This can jeopardize your entire site if mishandled. These templates are also difficult to change. Most companies will not allow you to customize the base template. WordPress on the other hand allows for customization, add ons and SEO. It also plays very well with thousands of plug ins that add nifty functions and unique flare to your site.
  3. SEO (Search Engine Optimization)– As stated in the previous point, SEO is not included with most Wix or other proprietary sites unless you pay extra each month. Much of SEO is about keywords and URL selection. With WordPress – you have the ability to customize urls as you see fit. Additionally, there are free SEO plugins that allow you to dive even further into analytics/SEO without incurring additional cost.
  4. Ownership – This is the most important reason to go with WordPress over a Wix site. With proprietary sites – you don’t actually own your domain or your website. The company you purchase from owns all of that. if you want to start something new or change platforms – your domain and your website is the property of Wix. With WordPress – you own your own domain and you own your content. This will allow you to make changes and updates to your overall look and digital marketing as you see fit. It is yours!

Overall, while Wix and other companies like it offer a quick, cheap way to get a website for your business, the cheapest route is rarely going to get you where you want to be. Choosing a cms site like WordPress allows you creativity, ownership, optimization and plug-in-play action you need. Andromeda has had years of experience working with and customizing WordPress websites. Ready to take your business to the next level? Give us a call!

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6 Reasons Your Website Development Is Never Truly Finished

ats website development and design upkeep and maintenance

What most don’t realize about website development and design is that your website is your biggest brand ambassador, 24 hours 365 days per year.  It works tirelessly to market your company, constantly finding new clients and educating your existing ones. It is arguably the most public facing and most visible part of your company.  Your website is your brand, culture and marketing rolled up into one neat little ball.

When you are sleeping, it is working.

OK, I think you get the picture.  Website development and maintenance is critical and needs almost constant attention in one way or another.  Whether it is new content, taking down old stale information or just updating pictures – there is always something to do.

Start talking about Search Engine Marketing (SEO) or paid advertising (SEM) and you just added another level of critical web marketing development that constantly need updating.

With that, here are 6 reasons your website development is never truly finished:

Six Website Development Items To Keep Updated

1) Current & Up-to-Date Testimonials/Reviews Are a Must

Remember that client success story you were so proud of 10 years ago?  Well, they went out of business and your prospective client now knows this success story doesn’t really reflect your company today.

2) Images Must Reflect Industry And Product Standards

Woah! – is that a white CRT monitor in the picture of your office.  If you actually still have that monitor, please call us to talk IT – but since you probably don’t – might be time to update the picture.

3) Products Come And Go

No, you don’t sell the XL3000 anymore, but those 10 pages talking about it are driving people to your site, you are attracting valuable customers with the wrong message. Now you disappointed them because you don’t carry the product you want and you are missing out on the clients you do want because you aren’t updating your content.

4) Trends and Aesthetics As Well As Functionality Change Constantly

In the fast paced online marketing world we live in – website trends change every 2-3 years and that 4 year old site really starts looking like that 1986 Saturn.  Now, nothing wrong with the Saturn – great cars, but you probably aren’t going to have people flocking over to check the Saturn out . . . you catch my drift.

5) Search Engines and Bots Reward Change/New Content

Search engines don’t reward sites with old, stale info and they start noticing that people aren’t really visiting your site anymore.  So, you are left wondering why your inbound sales leads are down and that is a vicious circle with a bad ending.  Time to refresh.

6) First Impressions Matter

And, the #1 reason your website is never finished . . . You are trying to grow your business and make more money . . . frankly, your website is the first place people go to check you out – long before they have talked to a single person at your company.  It needs to be current and relevant – always make it a priority.

Keep a look out next month for more web development and SEO content – 3 Reasons You’re NOT Showing Up On Google’s First Page . . . And What To Do About It