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Do You Have A Mobile Friendly Website?
5 Reasons It Matters

Mobile Friendly Website

In 2017, smartphones are king. Almost everyone nowadays has some form of smartphone. We use them to explore video, music, and for social networking. Smartphones take advantage of practically anything the internet has to offer. Why does this matter? Well, with so many using their phones to access information on the go, mobile friendly websites are more important than ever before. It isn’t enough merely to have a website, it must be responsive to phones, tablets and other devices as well.

Before the rise in responsive websites- websites that adapt the screen size to fit whatever device they are being viewed on – most websites came as just a standard desktop website. Being mobile friendly really did not start being a real necessity for business until 2013. During that time, reports show that a substantial chunk of the user traffic came from mobile devices. In the years since, mobile search user traffic has only increased as more and more people use their smartphone and/or tablets instead of actual home computers as a primary tool for web surfing.

Don’t be left behind – 5 Reasons A Mobile Friendly Website Matters

  1. It’s becoming standard practice – more people use mobile than computer for internet searching: As the years have gone by, more and more people are using their mobile devices for their digital media as opposed to the traditional desktop computer. As of April 1, 2017 – comScore reported that 69% of digital media time is spent on mobile devices in the US. Comparing rates from a 4 year period, comScore found that there was a 26% increase in tablet viewing time compared to data recorded from 2013; a 99% increase in mobile viewing compared to 2013, and a decrease of 8% in desktop viewing compared to 2017. Researchers also found that over 8 in 10 internet users will use a smartphone to access the web regularly in 2017 (eMarketer). The amount of U.S. desktop/laptop only internet users is dwindling. Reports show that desktop usage was down from 25 million in 2015, to 18 million people in 2017. And expected to be down to 11 million desktop-only users by 2021. Meanwhile, Mobile-only internet users have grown 28% in the last two years alone, at 41 million U.S. in 2017. Mobile-viewing is becoming the standard practice in the US and that doesn’t look like it’s going away. So, you want to make sure your site can be viewed properly on mobile. Otherwise, without a mobile friendly website, you might be missing out on this growing market.
    5 Reasons A Mobile Friendly Website Matters - Growth in Digital Media Time
  2. A mobile friendly website benefits your reputation and provides for an easier user experience: Having a mobile friendly website can only improve how people view not only your website but your company branding as well. People are on the go, go, go and therefore are not using their desktops to perform appropriate searches. They are using their smartphones. Having a website with a great user interface, that is clean and easy to navigate, and provides a visual impression does wonders for a company’s reputation. Most modern sites have responsive design built in. So there’s no need for multiple versions of a website depending on what device users are using.
  3. Mobile users buy more than any other platform: While desktop still has the higher overall numbers for ecommerce, mobile users are not only catching up – they tend to spend more per transaction than traditional platforms. Users using smartphones tend to buy multiple smaller dollar transactions. While tablet users outperform desktop in overall transaction amounts – with larger purchases made via smartphones. (fastcompany)5 Reasons A Mobile Friendly Website Matters - Search is the most common starting point for mobile research
  4. Google Prioritizes mobile-friendly websites, and penalizes those who don’t: As of 2015, Google announced that it changed their searching algorithm. Websites that are not mobile friendly will not only not show up on mobile searches, but will also penalize a website so that it has lower rankings overall, even on desktop. With the vast majority of digital media users performing their searches on mobile platforms, this can critically impact a business and their customer click-thru-rate (CTR). So, unless Google sees your site as mobile friendly, chances are new potential customers are not going to be able to see your website when performing searches thru the internet’s most powerful and popular search engine.
  5. You’ll lose business if you haven’t made the switch already: You’ve probably already seen a decline in business if you still use only a standard website. If not, go with a mobile friendly website before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are. Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.5 Reasons A Mobile Friendly Website Matters - Number of Global Digital Media Users Desktop v Mobile

How do I make my business site a mobile friendly website?

With growing trends showing increased growth in mobile viewing at a steady pace, the sooner to move to a mobile platform, the better. How do you know if you need a mobile-friendly website? You can always check with Google to see if they register your site as mobile friendly. However, sites that are 5 years or older need updating to more modern best practices – including upgrading to responsive web design. Not sure how to accomplish that? No worries, Andromeda is here to help. Our talented team of designers and developer can help you optimize your business website so that it can be reached by multitude of potential new customers. Reach out today to start a website redesign!