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4 Reasons WordPress Is The Better Choice For Your Professional Website

wordpress content management system web design and development

Times, they are a-changin. When the internet first came ”online” (pun intended) over 20 years ago – websites were a luxury for most businesses. Now in 2017 – they are a necessity. With the world wide web at your fingertips (literally), it’s more important than ever to have a website as a marketing tool for your growing business. With all the choices available – it may be tempting to build a website yourself with proprietary website groups like Wix. However, using for-profit website builders can be costly and have a negative impact on your website down the line. For businesses that truly want a professional website that meets all best practices – traditional based content management systems (cms) like WordPress are the way to go. Let’s dive into a few reasons why:

Reasons To Choose WordPress over Wix

  1. Ads – One of the biggest selling points for proprietary sites is that they are less expensive. Which is great if you are on a budget; however, the less you pay the less you control what content displays on your website. Proprietary sites make revenue on their cheaper packages by allowing advertisements to display on your website. Do you really want your website designer or template creator choosing what ads display on your site? Do you want ads on your site at all? WordPress gives you the control over what content displays on your site. Make sure before engaging in any design for a website, you cover protocol and expectations for ads and content control.
  2. Customization/add-ons – Customization can be pricey. When you purchase a base package or template from a source like Wix, you run the risk of costly add ons adding up (pun intended). Most out-of-the-box templates on Wix do not support ecommerce or SEO. This means add ons need to be purchased in order for your basic functionality. Additionally, you only have access to two levels of pages. This can jeopardize your entire site if mishandled. These templates are also difficult to change. Most companies will not allow you to customize the base template. WordPress on the other hand allows for customization, add ons and SEO. It also plays very well with thousands of plug ins that add nifty functions and unique flare to your site.
  3. SEO (Search Engine Optimization)– As stated in the previous point, SEO is not included with most Wix or other proprietary sites unless you pay extra each month. Much of SEO is about keywords and URL selection. With WordPress – you have the ability to customize urls as you see fit. Additionally, there are free SEO plugins that allow you to dive even further into analytics/SEO without incurring additional cost.
  4. Ownership – This is the most important reason to go with WordPress over a Wix site. With proprietary sites – you don’t actually own your domain or your website. The company you purchase from owns all of that. if you want to start something new or change platforms – your domain and your website is the property of Wix. With WordPress – you own your own domain and you own your content. This will allow you to make changes and updates to your overall look and digital marketing as you see fit. It is yours!

Overall, while Wix and other companies like it offer a quick, cheap way to get a website for your business, the cheapest route is rarely going to get you where you want to be. Choosing a cms site like WordPress allows you creativity, ownership, optimization and plug-in-play action you need. Andromeda has had years of experience working with and customizing WordPress websites. Ready to take your business to the next level? Give us a call!