The graphical representation or “look and feel” of a website is essential to visitor retention and conversion. Not only does it reflect the professionalism and image of the company but also reinforces the corporate marketing message and brand. A study by e-Marketer indicates that website credibility is determined primarily by the quality of the graphic presentation followed by Information Architecture.
Visual impact is critical to successful online marketing campaign. The Andromeda team specializes in achieving high-impact online presentations of the corporate image and brand. The website graphic design is developed to appeal and engage the target demographic audience.
The modern marketer’s medium of choice for developing effective advertising campaigns is the Internet. Web advertising in the form of optimized websites, pay-per-click (PPC) advertising through Google, Yahoo and other search engines, permission marketing via e-mail campaigns, social media channels and Online Press Releases have been steadily increasing year after year. The reason is simple, the web provides a much higher advertising return on investment (ROI). By driving qualified visitors to ‘conversion optimized’ websites, businesses are finding it easier to reach large audiences and, through ‘permission marketing’, keep them engaged.