3 Reasons You’re NOT Showing Up On Google’s First Page . . . And How Search Engine Optimization Can Help

Let’s face it – if you are trying to market your business at all – Search Engine Optimization (SEO) and Google needs to be your best friend.  The only way that happens is to have your website appear on Page 1 of relevant searches.  With attention spans growing shorter than a Midwest day in December, even Page 2 is too little too late.

So, why aren’t you showing up on page 1?  Here are 3 reasons as well as some Search Engine Optimization (SEO) quick changes you can implement to increase those rankings.

Three Search Engine Optimization (SEO) Faux Pas and How To Fix Them

  1. Your site has too much in one place . . .

You are trying to be all things to all people and your site is just too general.  Search engine optimization (SEO) rule number 1: specifics drive traffic.  So, consider adding more pages to your site tailored to the content you want people to see.  In some cases, you might even want to dedicate an entire new site (called a microsite) to a specific topic with a specific domain name to further drive the point (and traffic).

  1. You aren’t paying attention to popular search terms and phrases . . .

If your site’s content is not in-line with what people are actually searching for, you are missing traffic.  Might be time to do a little market research. Try asking clients what they did to find you. If they used a search engine (most people do), what did they type in specifically? You might be surprised what patterns emerge when you start compiling this data. Once you’ve done this, refresh your content with these results in mind.

  1. Performance and load time matter . . .

If your site is not mobile friendly or it loads slowly, Google and your visitors will penalize you. Make sure the theme or design you choose for your website is responsive (meaning it will change to fit whatever screen it is on – smartphone, monitor, tablet etc.) In terms of load time, customers and google both dislike a slow site. While there are sites out there that give ‘free’ reports on speed and spam ratings, most of the information is very technical and you have to pay to get the extended reports.

Most likely, one of the above items alone isn’t enough to ruin your ratings but it doesn’t take long before things start adding up. Maintaining your site can turn into a full time job before you know it. If you are like most business owners, you don’t have the time to constantly dig into these issues. Lucky for you Andromeda can help. Our team of dedicated designers and website engineers can help you with web design, website development and maintenance, and Search Engine Optimization (SEO)/Search Engine Marketing (SEM). Reach out and find out more about how we can help YOU with your search engine rankings!

ats website development and design upkeep and maintenance

6 Reasons Your Website Development Is Never Truly Finished

What most don’t realize about website development and design is that your website is your biggest brand ambassador, 24 hours 365 days per year.  It works tirelessly to market your company, constantly finding new clients and educating your existing ones. It is arguably the most public facing and most visible part of your company.  Your website is your brand, culture and marketing rolled up into one neat little ball.

When you are sleeping, it is working.

OK, I think you get the picture.  Website development and maintenance is critical and needs almost constant attention in one way or another.  Whether it is new content, taking down old stale information or just updating pictures – there is always something to do.

Start talking about Search Engine Marketing (SEO) or paid advertising (SEM) and you just added another level of critical web marketing development that constantly need updating.

With that, here are 6 reasons your website development is never truly finished:

Six Website Development Items To Keep Updated

1) Current & Up-to-Date Testimonials/Reviews Are a Must

Remember that client success story you were so proud of 10 years ago?  Well, they went out of business and your prospective client now knows this success story doesn’t really reflect your company today.

2) Images Must Reflect Industry And Product Standards

Woah! – is that a white CRT monitor in the picture of your office.  If you actually still have that monitor, please call us to talk IT – but since you probably don’t – might be time to update the picture.

3) Products Come And Go

No, you don’t sell the XL3000 anymore, but those 10 pages talking about it are driving people to your site, you are attracting valuable customers with the wrong message. Now you disappointed them because you don’t carry the product you want and you are missing out on the clients you do want because you aren’t updating your content.

4) Trends and Aesthetics As Well As Functionality Change Constantly

In the fast paced online marketing world we live in – website trends change every 2-3 years and that 4 year old site really starts looking like that 1986 Saturn.  Now, nothing wrong with the Saturn – great cars, but you probably aren’t going to have people flocking over to check the Saturn out . . . you catch my drift.

5) Search Engines and Bots Reward Change/New Content

Search engines don’t reward sites with old, stale info and they start noticing that people aren’t really visiting your site anymore.  So, you are left wondering why your inbound sales leads are down and that is a vicious circle with a bad ending.  Time to refresh.

6) First Impressions Matter

And, the #1 reason your website is never finished . . . You are trying to grow your business and make more money . . . frankly, your website is the first place people go to check you out – long before they have talked to a single person at your company.  It needs to be current and relevant – always make it a priority.

Keep a look out next month for more web development and SEO content – 3 Reasons You’re NOT Showing Up On Google’s First Page . . . And What To Do About It